Google has us all by the balls. As a small business owner, in my particular market, I can't survive without their services, even though they suck and I hate them, and their entire company. My business can be destroyed by Google on a whim at a moment's notice. How did it get to be so bad?
That's an odd way to frame it. "even though they suck" they don't suck in giving you free traffic though and your complain is that they could stop giving it?
Now, it's pretty hard if not impossible to compete with them thanks to the network effect: https://en.wikipedia.org/wiki/Network_effect
How could any company that's interested in being "open" compete with a behemoth that has the advantage of countless engineer-years that have been spent developing their solutions, as well as millions of participants that have given them the data, which probably cannot be legally mined and imported and certainly isn't exported?
The answer is that they can't and being upset about this is probably a valid emotional response, even though it could be worded a bit better.
Edit: I can't help but to think of how the industry handles DNS domains, for example, the .lv domain for my country is looked after by the University of Latvia: https://www.nic.lv/en/about-us
I wonder what a similarly distributed registry of companies, for example, run by the governments of each country (which could then be integrated with the company registers) would look like. Of course, whether the quality of engineering or the overall experience would be up to par with Google's is debatable.
That said, the distributed COVID contact tracing approach that we saw was a little bit like this - even if Google and Apple did a lot of work for the underlying library, each country developed their own contact tracing app and eventually all of those could interoperate. There's no actual reason why the FOSS community couldn't build something like that, but for finding companies etc.