The Potential Of Big Data

#1

Post by jsavimbi » Tue, Aug 23, 2011, 2:39 PM UTC

The Potential Of Big Data
columnfivemedia.com

Re: The Potential Of Big Data

#2

Post by suking » Tue, Aug 23, 2011, 2:49 PM UTC

When is the infographic bubble going to pop?

Re: The Potential Of Big Data

#3

Post by malik » Tue, Aug 23, 2011, 3:00 PM UTC

One of the few areas I've been convinced that big data is mkaing money is Facebook. They've managed to collect the largest and most detailed direct marketing database in history.

But other sectors? This infographic is full of 500 billion here and 300 billion there, but really, who is going to pay for big data location services? What is it going to do in healthcare?

I didn't find the McKinsey study any more elucidating:

http://www.mckinsey.com/mgi/publications/big_data/index.asp

Re: The Potential Of Big Data

#4

Post by pwang » Tue, Aug 23, 2011, 3:07 PM UTC

LOL @ "petrabyte"

Re: The Potential Of Big Data

#5

Post by mwexler » Tue, Aug 23, 2011, 3:19 PM UTC

Most infographics delight in providing info and some insight in a visually appealing way. This provides very little info and even less insight. Very disappointing, esp. from Column Five, which usually does superior work.

The infographic trend is rapidly approaching infotoon status, and that's not good. Just because you _can_ make an infographic on a hot trend doesn't always mean you _should_.

Re: The Potential Of Big Data

#6

Post by robertfw » Tue, Aug 23, 2011, 3:22 PM UTC

pwang wrote: post #4

LOL @ "petrabyte"

The sad thing is that it's not just one typo, it's used throughout. Great job!

Re: The Potential Of Big Data

#7

Post by j_baker » Tue, Aug 23, 2011, 3:51 PM UTC

Is there a higher-resolution version of this infographic? It's practically unreadable on my iPad.

Re: The Potential Of Big Data

#8

Post by AJ007 » Tue, Aug 23, 2011, 4:06 PM UTC

mwexler wrote: post #5

Most infographics delight in providing info and some insight in a visually appealing way. This provides very little info and even less insight. Very disappointing, esp. from Column Five, which usually does superior work. The infographic trend is rapidly approaching infotoon status, and that's not good. Just because you _can_ make an infographic on a hot trend doesn't always mean you _should_.

I can't comment on this one specifically. Other infographics I have seen, representing areas I am an expert in, I have found to have misleading representations of data and in some cases blatantly false numbers.

This is a good example of deception through appearance. By making something look official or professional you can get really sloppy with the facts and no one questions it.

Re: The Potential Of Big Data

#9

Post by jpdoctor » Tue, Aug 23, 2011, 4:36 PM UTC

robertfw wrote: post #6

pwang wrote: post #4

LOL @ "petrabyte"

The sad thing is that it's not just one typo, it's used throughout. Great job!

You say sad, I say awesome: Petabytes ultimately fueled by petrol FTL!

Re: The Potential Of Big Data

#10

Post by reemrevnivek » Tue, Aug 23, 2011, 5:54 PM UTC

robertfw wrote: post #6

pwang wrote: post #4

LOL @ "petrabyte"

The sad thing is that it's not just one typo, it's used throughout. Great job!

The really sad thing is that it's not just used throughout this infographic, it's all over the web:

http://www.google.com/search?q=petrabyte