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Telegram Ad Platform

promote.telegram.org

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Re: Telegram Ad Platform

#161

Post by lpcvoid »

whyoh wrote: post #155
lpcvoid wrote: post #144

Earlier quoted context omitted.

Can we stop comparing the lack of default-on e2ee in Telegram to "no encryption"? There is transport encryption in MTProto since the beginning. There are e2ee chats for those who want them.

>Can we stop comparing the lack of default-on e2ee in Telegram to "no encryption"? I don't think we should. In the context of messaging at least, encryption should mean E2E encryption. Bragging about client-to-server encryption is pointless nowadays, when 99% of the internet is already encrypted this way.

That is quite misleading to a vast amount of people without tech background. I find it dishonest, even more so because Telegram actually does offer e2ee chats - and 1:1 voice/video chats are already e2ee, for what it's worth.

Re: Telegram Ad Platform

#162

Post by CornCobs »

swarnie wrote: post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

It's definitely a country and region specific thing. Where I come from Telegram reigns supreme amongst young people. It's practically the default at universities. Custom stickers, polls, really useful bots - make it perfect for group settings and collaboration. It even scales really nicely from small groups for conversation to large groups for polls and dissemination of info.

No numbers needed means it's a no-brainer using Telegram for group communication where you may not want everyone in the group to know your number. Some university modules have large Telegram groups for everyone reading the course.

Re: Telegram Ad Platform

#163

Post by jeroenhd »

dymk wrote: post #2

I’m very curious to see if this is a success for the platform! It looks like a very not-creepy way to serve up ads. One thing concerns me though (if I were to ever end up wanting to advertise) - no external links! Giving the audience to the thing I’m advertising is most of the reason I’d spend money on an ad. I wonder what sorts of ads are useful if they’re text-only? They qualify no “external” links, so maybe you co…

> It looks like a very not-creepy way to serve up ads.

Context-based advertising is great for web content (and should have been made the standard years ago), but in a chat room, I'm not so sure.

How does Telegram pick the relevant "topic"? From the channel description alone? I don't think that would be accurate at all. They do it for now, but who knows what will happen in a year or two! Their profit margin is on the line, after all.

I know Telegram can read along with most messages sent through their platform, but up to now they didn't have a reason to do it. Now, I'm not so sure.

Re: Telegram Ad Platform

#164

Post by capableweb »

captn3m0 wrote: post #125
capableweb wrote: post #100

Earlier quoted context omitted.

> Pavel Durov is not strapped for cash. That’s just a fact. I love Telegram over anything else like others, but I don't think you can say "that's just a fact" unless Durov's finances are public, which as far as I know, they aren't. So yeah, probably he isn't strapped for cash, but that's not a fact, it's a guess.

Forbes quotes his net worth at $17B, the vast majority of which comes from Telegram ownership. >[..] his wealth increased from $3.4 billion in 2020 to $17.2 billion in 2021. The wealth of Telegram founder increased exponentially recently after the app became popular.

> Forbes

Forbes is also estimating (fancy guessing), doesn't make it into a fact.

> net worth

Also not cash, which would be needed to fund Telegram

> vast majority of which comes from Telegram ownership

Also means you wouldn't be able to use that net worth for funding Telegram, as that's where the net worth comes from anyway.

Re: Telegram Ad Platform

#165

Post by pndy »

0x38B wrote: post #11

Some answers and clarification on ads from Pavel Durov [1](Google Translate): “Many users have suggested introducing the ability to disable official advertisements on Telegram channels. Today we are announcing two more changes: 1. Users will be able to disable official advertisements. We have already started work on this new feature and look forward to launching it this month. It can be issued in the form of an inexp…

There's no official English post nor profile anywhere? Kinda amusing, I'd say.

I won't be surprised if in the next few years ads will be added to private convos anyway along with some form of profiling but at the same time users will graciously have an option to disable these with one-time payment or subscription.

I've seen this small-steps tactics way too many times to know how this gonna end.

Re: Telegram Ad Platform

#166

Post by skinkestek »

iso1210 wrote: post #157
maverwa wrote: post #122

Earlier quoted context omitted.

My guess is, because instant messaging only works with multiple people. The usfullness of an IM service is directly coupled to the amount of your peers using it. If there is no one to talk two, why bother? Sure, you and I may be happy to pay this, and may even fork out the fee for our loved ones, but how many other people would do that?

So you give a choice, either pay $5 a year, or view adverts

As others have pointed out before that requires some serious guts because the people who are well enough off to pay their way out of ads are exactly the ones that might be most attractive to show ads to.

So, not impossible at all but will need someone to take a principled stance.

Re: Telegram Ad Platform

#167

Post by dgellow »

swarnie wrote: post #64

Any Telegram users here? I've only ever heard it used when talking about batshit American cults. Not exactly a target audience i want to reach.

It’s very popular in Europe. I haven’t seriously used another chat app since 2015.

Re: Telegram Ad Platform

#168

Post by skinkestek »

SergeAx wrote: post #138

I don't get how HN are working. I've submitted that exact URL 12 days ago: https://news.ycombinator.com/submitted?id=SergeAx

It also left the front page today, but for the first time I can remember a story actually made its way back to the front page after leaving it.

As far as I can see it didn't attract many upvotes in the meantime so I guess flag abuse was detected.

Re: Telegram Ad Platform

#169

Post by asah »

aydwi wrote: post #150
superasn wrote: post #90

Earlier quoted context omitted.

Yes telegram is so much better than WA from a customer's point of view. The best thing I like about it is that it's an instant setup on every phone and doesn't require the Google backup integration which can take an hour to restore. Also the fact I can run it on multiple devices simultaneously is also kind of a big deal. Their API is also pretty amazing tbh. I wish all my friends were on tg instead of wa and i would…

Not all about Telegram is golden however. At some point last year, amidst the skyrocketing popularity of the app and WhatsApp coming under heat for various reasons, someone at Telegram thought of a fantastic (read: user-hostile) way to "increase engagement" - Show a persistent panel on the home screen with the name of every contact on your phone who uses Telegram, in the hopes that you would click one of them and eng…

I didn't give it Contacts any permissions. Works fine.

Re: Telegram Ad Platform

#170

Post by tapoxi »

lpcvoid wrote: post #161
whyoh wrote: post #155

Earlier quoted context omitted.

>Can we stop comparing the lack of default-on e2ee in Telegram to "no encryption"? I don't think we should. In the context of messaging at least, encryption should mean E2E encryption. Bragging about client-to-server encryption is pointless nowadays, when 99% of the internet is already encrypted this way.

That is quite misleading to a vast amount of people without tech background. I find it dishonest, even more so because Telegram actually does offer e2ee chats - and 1:1 voice/video chats are already e2ee, for what it's worth.

Is it? In WhatsApp all of your messages are E2EE. In Telegram it’s an option, only works in 1:1, doesn’t support desktop, and uses homegrown encryption.
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