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Telegram Ad Platform

promote.telegram.org

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Re: Telegram Ad Platform

#31

Post by ackbar03 »

timeimp wrote: post #3

Here's hoping there will be a way to pay for no ads. But a question to HN: why have we not seen a mass-market adoption of a P2P, non-centralised messaging system that requires no external services to work? Mesh and other sorts of networks are cumbersome and have not reached mass-market adoption, so what (technically) is stopping a true E2E P2P platform?

My understanding is p2p doesn't really work in the true sense? Almost everyone is behind routers these days and ipv4 is still the main addressing system. Forwarding servers are needed. Skype used to be p2p based but had to be centralized after purchased by Microsoft cause of quality issues so its also centralized, although there were some theories about the nsa getting involved and what not

Re: Telegram Ad Platform

#32

Post by bedobi »

dfadsadsf wrote: post #15
kumarvvr wrote: post #8

Earlier quoted context omitted.

Are these types of structurings common in the ad industry?

Instagram started ads similarly though minimums were lower at around 300k or so. Essentially Telegram wants small number of big advertisers and is willing to accept lower CPM rate to make it worthwhile for those businesses. Telegram ad product and infra are probably not ready to scale right now so they decided to go with manual process. Probably already arranged a few big accounts prior to announcement.

how is this not anti-competetive behavior? it basically means small businesses have no chance, absolutely no chance at all, to advertise on the platforms

Re: Telegram Ad Platform

#33

Post by chayleaf »

LogonType10 wrote: post #16
decrypt wrote: post #6

Earlier quoted context omitted.

Matrix is working on a P2P system. Last update that I am aware of is the one here, but there are likely newer updates: https://matrix.org/blog/2020/06/02/introducing-p-2-p-matrix/ Personally, I would like to use Briar on my Tailscale network, but the lack of Briar desktop app and the need to build custom Briar app to support Tailscale interface is a blocker. Or, a self-hosted Signal app.

Is it federated or P2P? I don't think I can message someone on Matrix without an account on someone's federated server.

just read the article at the link...

Re: Telegram Ad Platform

#34

Post by whimsicalism »

dymk wrote: post #2

I’m very curious to see if this is a success for the platform! It looks like a very not-creepy way to serve up ads. One thing concerns me though (if I were to ever end up wanting to advertise) - no external links! Giving the audience to the thing I’m advertising is most of the reason I’d spend money on an ad. I wonder what sorts of ads are useful if they’re text-only? They qualify no “external” links, so maybe you co…

Brand image/engagement style advertising is becoming increasingly popular.

Re: Telegram Ad Platform

#35

Post by MzHN »

timeimp wrote: post #3

Here's hoping there will be a way to pay for no ads. But a question to HN: why have we not seen a mass-market adoption of a P2P, non-centralised messaging system that requires no external services to work? Mesh and other sorts of networks are cumbersome and have not reached mass-market adoption, so what (technically) is stopping a true E2E P2P platform?

Session https://getsession.org/

Re: Telegram Ad Platform

#36

Post by vmception »

kumarvvr wrote: post #8
captn3m0 wrote: post #7

The minimum spends look ridiculous. >To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform. >Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads. >If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the…

Are these types of structurings common in the ad industry?

TikTok's are similar

Re: Telegram Ad Platform

#37

Post by nnx »

captn3m0 wrote: post #9
kylehotchkiss wrote: post #4

I hope this works for telegram! They were going to need to launch ads at some point and this transparent plan to get started seems like it considered the user base. It’s become my favorite messaging app and I enjoy the pace of innovation. I get it’s not end to end encrypted but that’s not what I am asking for with telegram - just a decent messaging app that makes it easy to remain anonymous (not sharing phone number)…

I'll be waiting on the sidelines. Telegram has grown way beyond what is sustainable by just the founder's funding. It has also managed to avoid government scrutiny and any legal oversight by running behind a web of proxies and servers. While that has served it well for growth, it can't scale forever as infrastructure costs catch up. My personal thesis has been to wait and watch as telegram is forced to either shut do…

> They tried to stay away from fiat by launching TRON but that got shut down, and now they're asking for money in euros.

TON. Really not sure why the ended up shutting it down, but I wonder why they would not go directly with Bitcoin on Lightning instead of reinventing the wheel.

Re: Telegram Ad Platform

#38

Post by throwaway2077 »

timeimp wrote: post #3

Here's hoping there will be a way to pay for no ads. But a question to HN: why have we not seen a mass-market adoption of a P2P, non-centralised messaging system that requires no external services to work? Mesh and other sorts of networks are cumbersome and have not reached mass-market adoption, so what (technically) is stopping a true E2E P2P platform?

>so what (technically) is stopping a true E2E P2P platform?

technically nothing. even email kinda fits the bill if you squint hard enough.

realistically though, the vast majority of population will always gravitate towards streamlined workflow provided by centralized services, and the rest of us are dragged along.

Re: Telegram Ad Platform

#39

Post by namdnay »

bedobi wrote: post #32
dfadsadsf wrote: post #15

Earlier quoted context omitted.

Instagram started ads similarly though minimums were lower at around 300k or so. Essentially Telegram wants small number of big advertisers and is willing to accept lower CPM rate to make it worthwhile for those businesses. Telegram ad product and infra are probably not ready to scale right now so they decided to go with manual process. Probably already arranged a few big accounts prior to announcement.

how is this not anti-competetive behavior? it basically means small businesses have no chance, absolutely no chance at all, to advertise on the platforms

You go through the agencies that have bought in bulk. In the same way that you don’t go to a Black&Decker office to buy a drill, you get it from one of their distributors, who buy in bulk

Re: Telegram Ad Platform

#40

Post by distances »

bedobi wrote: post #32
dfadsadsf wrote: post #15

Earlier quoted context omitted.

Instagram started ads similarly though minimums were lower at around 300k or so. Essentially Telegram wants small number of big advertisers and is willing to accept lower CPM rate to make it worthwhile for those businesses. Telegram ad product and infra are probably not ready to scale right now so they decided to go with manual process. Probably already arranged a few big accounts prior to announcement.

how is this not anti-competetive behavior? it basically means small businesses have no chance, absolutely no chance at all, to advertise on the platforms

That's not what anticompetitive means. Being priced out is not an unfair disadvantage. Not all companies can afford TV or Superbowl ads either.
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