Earlier quoted context omitted.
I'd say that this will appeal to people who are covid vaccine skeptical. If you're skeptical of the mRNA vaccines, you'd probably be in favor of this treatment than the vaccines.
I'm not so certain. People who for whatever irrational reason don't want an mRNA vaccine can take a viral vector vaccine. Yet they don't.
I'm not anti-vax, btw. I have a medical condition that requires me to receive regular vaccination against several diseases, and I'm strict about doing that on time.
I've made a calculated decision in the case of this specific vaccine based on that fact that I've now had Covid twice (first time was a bit nasty, second time was very mild) and have acquired fairly robust natural immunity.
According to almost all of the research I've read, natural immunity is at least as effective as the vaccine, which makes sense to me. Our bodies (if healthy) tend to be pretty good at this stuff.
The vaccine carries risk, all medical treatments do. When I calculate my baseline risk - very healthy, fit, no cormobidities, etc..., couple it with my acquired natural immunity, my chances of a negative outcome from Covid asymptotically approach zero. This appears to me to be less risk than the vaccine introduces.
I say all this to describe my mindset, I think a lot of people share it. Lumping everyone that choses based on a risk calculation to not receive the vaccine as "anti-vaxxer" is a common thing that people do (though I believe it is wrong).
All that being said, my primary point is that if I got Covid again, I'd absolutely be receptive to a therapeutic like this.
My decision against getting the vaccine was entirely risk based. At the point where I've contracted the illness again, however unlikely, the risk has been realized and I would 100% be receptive to taking this therapeutic if my doctor recommended it.