Earlier quoted context omitted.
At the rate Firefox's market share is currently declining, it seems unlikely Mozilla actually has a finger on the pulse of the wider "millions [of users] around the world."
Is there anyone who you believe does have a finger on that pulse? If so, why? What can we learn from them?
Firefox doesn't block ads because they're funded by Google and they have ads in their own browser. Nobody likes ads. Especially not in the browser. This contributes to the decline. Firefox doesn't advertise with security snake oil, and they beg for money a lot, which is the exact opposite of the model proposed by the only browser that's rapidly shot up in market share in the last decade rather than roughly stagnating.