This is a completely vapid article. The headline implies an answer. This short article starts with "nobody knows" and ends with "one guy's random idea is...".
Normally we downweight articles like that off the front page, but the thread is surprisingly better.
The perception is pretty plausibly an information processing phenomenon, and there are mechanisms for that, so pro thinkers addressing it seemed interesting enough to share. If it brings down the level of discussion, I would of course apologize.