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Don't build your castle in other people's kingdoms

howtomarketagame.com

31–40 of 125 posts

Re: Don't build your castle in other people's kingdoms

#31
post #25

The king's rug pull. This is why open standards like podcast are much better than being in a walled garden. Monetization will be based on the quality of content and your own efforts towards it and not instant. Look at the ease to exit just like the ease of entry.

> Look at the ease to exit just like the ease of entry.

Amen.

Re: Don't build your castle in other people's kingdoms

#33
This is nothing new. In tech circles we've been talking about this since at least the Zynga-Facebook era (eg [1]) and probably much earlier.

I mean it's good advice. Often you don't have a choice or at least the alternatives are so bad you'll hamstring yourself by avoiding a potential loss (eg Youtube).

There are risks on another's platform but there can be benefits too.

[1]: https://news.ycombinator.com/item?id=4093796

Re: Don't build your castle in other people's kingdoms

#34
post #16

Here I am reading, following this reasonable argument and... boom pop-up "call to action" interrupts the hell out of it. I realize the conversion rate could be lower, but why not put this CTA in a non-pop-up form at the end of the article? If I really enjoyed it, that seems like the point where I'd be on board with signing up.

When I am "called to action" like this, my action is usually to close the tab.

Re: Don't build your castle in other people's kingdoms

#36
post #4
post #3

This lesson extends to almost everything in life. Too many people wrap up their goals and aspirations to things that are really someone elses thing at the end of the day. It frequently doesn't end well. This is a really great article.

Definitely, it's not only about games, and not even only about marketing your content of whatever topic on SM. Somewhat also applies to buying your stuff mostly on Amazon, hurting your local business. Or any other business that also knows how to deliver its stuff inside a package to your door. (Just in case it wasnt obvious: Not my blog, just following it)

>Somewhat also applies to buying your stuff mostly on Amazon, hurting your local business.

What if you can't afford to buy real estate in your local community, and don't own any stake in any local businesses? How does spending more money, and driving 20+ minutes, enrich your experience in any way?

Re: Don't build your castle in other people's kingdoms

#38
post #17
post #16

Here I am reading, following this reasonable argument and... boom pop-up "call to action" interrupts the hell out of it. I realize the conversion rate could be lower, but why not put this CTA in a non-pop-up form at the end of the article? If I really enjoyed it, that seems like the point where I'd be on board with signing up.

Agreed. Just out of principle, I'm never signing up for anything that attempts this method.

Same, stopped reading and closed the tab.

Re: Don't build your castle in other people's kingdoms

#39
post #5

The advice is, in essence, to prioritize your mailing list over audiences on proprietary platforms like Twitter and TikTok. This may work for some, but mailing lists seem like they would be really ineffective for a lot of use cases.

Mailing lists probably don't work well for some demographics that don't use e-mail significantly, e.g. teens.

Re: Don't build your castle in other people's kingdoms

#40

Earlier quoted context omitted.

Really? What other countries offer such guarantee?

My country's TLD (.pt) holds Portuguese courts as the ultimate arbitrator. There are simpler administrative procedures for suspending or claiming domains, but in case of conflict courts have the final word. I imagine most countries' TLDs operate in the same fashion.

That's encouraging. I guess I'm wondering if suspension of domains is up to corporate discretion or if the government of Portugal precludes that and requires a court order for suspensions.
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