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What will the metaverse mean for current companies?

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What will the metaverse mean for current companies?

#1
When the metaverse or something similar mean for current companies building on the web.

Anybody have thoughts on this. Like if you have a web/mobile application that is well established will your company be crushed by the metaverse.

Or will companies just pivot and make their software available in some VR/3D format...

Wonder what peoples thoughts are on this subject.

Re: What will the metaverse mean for current companies?

#2
I, for one, am completely skeptical. But maybe I'm just old.

Once there is an audience, it may work out. But I have a feeling this will be a big swing and a miss. Hard for Facebook to be the one to build this if it's possible, it's far more likely to come from a scrappy startup like Instagram or WhatsApp did.

Re: What will the metaverse mean for current companies?

#4
Marshall McLuhan said every new medium incorporates old media as content.

For instance movies incorporated the theater, television incorporated the movies.

One of the best applications of AR or VR is to project virtual screens: watch a movie in an imaginary movie theater, project multiple desktops from your computer into VR space.

Here is the best app they came up with for Magic Leap:

https://www.youtube.com/watch?v=p7olw_LK_sI

Re: What will the metaverse mean for current companies?

#5
Every single company will need to adapt, just like with every other paradigm shift.

Every brand/company will need a presence in the metaverse, and to do that they will need easy to use tools to create immersive spaces that are accessible across all platforms, including VR.

To this end, my startup is building the "Wordpress for the metaverse".

Re: What will the metaverse mean for current companies?

#6
The big problems before were a combination of software, cpu/graphics potential, and connectivity/bandwidth. Certainly the software has matured in the decade(s) since the initial hype but I don't know how many currently have adequate devices and connectivity to make it work on scale.

I think AR has a chance at a foothold (still opportunities to fake cutting edge with some smoke and mirrors) but VR? I dunno.

Re: What will the metaverse mean for current companies?

#8

Every single company will need to adapt, just like with every other paradigm shift. Every brand/company will need a presence in the metaverse, and to do that they will need easy to use tools to create immersive spaces that are accessible across all platforms, including VR. To this end, my startup is building the "Wordpress for the metaverse".

I'm skeptical on the widespread adoption of ZB's "metaverse" on the grounds that most people simply prefer spending time in reality as opposed to wearing a headset and getting lost in a 3d world, and it isn't a matter of tech/hardware but rather human nature.

But I watched the top video on your twitter page and I appreciate your enthusiasm and down-to-earth explanation of how you see value in the idea.

The TAM with just gaming is huge and that use case alone makes sense to me, but does rely on interoperability to be useful from the consumer perspective as you discussed.

I don't see any incentive whatsoever for existing big tech companies like FB to build an interoperable metaverse unless they retain significant/dominant control over it. In Facebook's case, their entire business is premised on being a walled garden, but they love when people build games and apps within that garden!

In any case I'll have to think about the notion of portals and portable avatars further & will follow your progress!

Re: What will the metaverse mean for current companies?

#10

I, for one, am completely skeptical. But maybe I'm just old. Once there is an audience, it may work out. But I have a feeling this will be a big swing and a miss. Hard for Facebook to be the one to build this if it's possible, it's far more likely to come from a scrappy startup like Instagram or WhatsApp did.

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