While the article is written very nicely, It seems that this is written out of a perspective of some missing knowledge. The basic object that the author seems to be interested in is that of an "algebra over a field" ( https://en.wikipedia.org/wiki/Algebra_over_a_field ). Specifically: Invertability of all elements with respect to the multiplication leads to the notion of division algebra and these have been studied f…
division algebras tend to be quite boring (if they are finite then they are just a finite field; if they are finite dimensional over an algebraically closed field then they are just the field itself. I guess the quaternions are an interested example in the non-algebraically closed case. but I think if you are over something other than R you're really just talking about a field extension)
clifford algebras are a sort of generalization of the exterior algebra one would have encountered in differential geometry and other spaces.
in fact it could be considered a "quantization" of the exterior algebra. as in "quantum groups". which is an entirely different part of maths. but that's not what this article is about.
I think using the language of geometric algebras / clifford algebras in physics as this article does versus the more traditional language is just a matter of taste.