I find this part interesting - of the ~500,000 customers, 70,000 are B2 customers and 430,000 are "backup" customers ... which are flat-rate "unlimited" users. These flat-rate users are very fickle and price-sensitive. If you peruse subreddits related to cloud storage or online backup, etc., they are filled with very picky users who expect the product to be free - or close to free. It's a fools errand to pursue this…
CrashPlan essentially bailed on the consumer market a few years back! I'd agree that customers can be fickle - especially technically inclined customers. It's actually very easy to switch backup systems.
I would have been very happy to keep paying.
- one of the salty people on Reddit who ended up building another NAS off site to make up for it.