In hindsight, I find it hard not to feel complicit, having invited friends and family to Gmail back in the day when invites were a thing. I had actually believed Google's "don't be evil" line, when it launched what was a brilliant stripped-down search product. (And yes, I defected from AltaVista with the crowd. Oh, how I miss case-sensitive queries; how I miss all those relevant results.) I was far too gullible.
I'm not sure what we should've done. Google for a long time won users by making almost objectively better products. It's only in the past decade or so that they started to abuse their monopoly. Putting the blame at government failing to enforce existing and create new anti-trust legislation seems much more sensible than blaming users picking the best products.
I am no fan of Google, but as much as I despise what google has become, I am do not have a rose colored view of the evil that is government to the point here I think that government could be a viable solution to the Google problem