Anyone familiar with how Intel harvests data to generate marketing leads?

I thought it looked unnecessarily dodgy, so I uninstalled it immediately, but was especially miffed about there not even being a consent checkbox during the installation process.

There was a blurb about how they collect and share your browsing history with "industry partners", which was definitely enough for me to immediately say no. Come to find out, a cursory Google search turns up an entire company division where Intel is using AI to develop and generate marketing leads for other companies. See here: https://arxiv.org/pdf/1912.00778.pdf

One industry they mention several times in that whitepaper is "Healthcare", which I find a bit alarming given that I've heard large companies are now not only collecting browsing history, but new areas like event data (e.g. mouse and keyboard behaviors) to model the prevalence of diseases like Parkinson's, and ultimately find new ways to bill you for things you didn't know they knew about you (in an aggregate sense).

It's just all rather shocking, and I thought maybe someone here might have some inside knowledge of how/why this data is being collected, and to what ends it is being used - especially by mega-conglomerates like Intel, Apple, Amazon, Microsoft, Facebook, etc. who have all the data in the world, and whose machine learning algorithms probably know more about us than we do about ourselves.