Earlier quoted context omitted.
Really? I know people making a living by running one or multiple sites with adsense on it. What would you tell them they should do instead?
Two approaches: Reseller approach: Partner with a reseller that gives the publisher access to the reseller's own AdX and header bidding with a 15% or lower cut. Preferably a Google certified partner. A good reseller will work with the publisher to continually optimize/improve. Independent approach: Sign up for GAM, setup AdSense within GAM (via line items) so that other ad units can compete via dynamic allocation. Se…
I am surprised that all of this isn't automated and baked into Adsense already.