Earlier quoted context omitted.
>The point is that Amazon wouldn't have achieved what it has Sounds good to me.
Fortunately, you don’t get to decide that. Contrary to popular sentiment on HN, Amazon is one of the most favorably perceived brand by Americans, ranked top 4 in 2020. When you go against Amazon, you go against something that Americans like more than Netflix.
That just gives more reason to go against, there's quite a few Western comforts that could use a bit more opposition, Amazon being one of them.
You're making the case that it is virtuous to be aligned with popular sentiments on issues, which is a position that dissolves any ethical or political principles in the name of conformity.