Earlier quoted context omitted.
"Basically the tree of cells are arranged in different angles so that as the sun moves some of them will always be receiving optimal sunlight when their normal is parallel with that of the incident light." Except it's trivially impossible to generate more energy like this (as he claims)! If a set of solar panels is independent and non-interacting (e.g., they don't shade or heat each other), then their total power out…
Agreed with the experiment flaws, plus the article is way too shady to make anything even remotely reliable out of it. It reads awfully like "Child pwns scientists, saves world and his dog" Still, what if you consider a fixed volume as the constraint in establishing the comparison? For a flat panel assembly, a given volume would constrain the surface quite obviously. If you consider a tree structure one might be able…
If you want to maximize the given volume a tree doesn't seem like the optimum ... covering the whole surface of the volume should be the optimum (to receive every reflected light).
Also the tree has a lot more solar cells than this kids flat panel and he is still only measuring voltage.