> The site now has more than a million visitors a month and earns a nice side income from a small ad. So when it says that, what does that mean? It pays for hosting costs I assume. Are we talking enough to pay for a couple of meals out a month? Or enough to retire on?
Still not a lot of impressions though. it would be 1,000,000 / 1000 = 1000 * __ x.
Where X I might guess anywhere from $.5 cpm to maybe even $10 if it's super unique and high quality niche. banners are cheap for a reason.
Though someone like Axios where they do a more 'sponsored' big higher quality ad probably gets more. I think some jobs or industry email lists able to get sponsors to pay big. Video gets more.
It's all about niche & quality. I'd rather spend more on a higher quality ad than touch any open market banner crap.