>> Lockheed Martin created a spin-off dedicated to consumer 3D graphics tech called Real3D, mostly using employees from GE Aerospace. Imagine aerospace trying to compete with startups like NVIDIA and 3Dfx
I suppose if the chip hadn't been a stinker I suspect Real3D would've ended up being spun out of Lockheed Martin somehow as it doesn't seem a great fit for the rest of the business. Presumably the spinoff would have less embarrasing way of being sold to Intel on the cheap and having the tech used for (motherboard) intergrated "Intel Extreme"(ly bad) graphics.
[1] Although ATI wasn't exactly a startup by the 3D era, and 3DFX crashed and burned, so it wasn't quite "startups win".