Earlier quoted context omitted.
I think the key is that it's mainstream at the system/platform layer, not so much the application layer (though maybe one day!). Its benefits to the former are clear and undeniable; a paradigm-shift. Its benefits to the latter are pretty mixed by comparison. Anyone who mostly hangs out at the application-layer and doesn't follow this stuff closely could miss the adoption it's getting elsewhere.
I don’t see Rust becoming mainstream in the enterprise layer anytime soon. 90% or enterprise software consists of a REST API getting JSON payloads and saving them in a DB. The most complex part is often managing the “bus factor”, rather than some technical challenge. You often need just a bit more than VB6. Rust requires a higher cognitive cost than C# or Python, but doesn’t provide massive improvements in the areas…
Which isn't to say Rust is never the right choice for those, it's just a more complicated question that's highly project-specific. Which is why it isn't mainstream there like it is in other places.