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Google digital advertising antitrust litigation [pdf]

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Re: Google digital advertising antitrust litigation [pdf]

#121
post #5

I've seen lots of comments recently in response to the Google & Facebook advertising issues suggesting that Google should be split into X, Y, and Z. Most of the proposed splits seem like they would do absolutely nothing to address the issue at hand, though. The problem in digital advertising seems to be that Google controls the marketplace, as well as both the buy & sell sides. Even a "breaking apart" that proposes s…

Just ban advertising straight up. This will kill Google, Facebook, Twitter and all the other companies ruining the web. Not one tear will be shed at this point. Also, make it a huge liability to store any kind of personal information. Apply heavy taxes on every single bit stored. These companies should be trying really hard to forget all about us the second they send our HTTP responses, not hoarding our personal info…

You know as well as I do that that will never happen and would probably destroy the economy. As bad as these companies are, flat out killing them is not a good idea.

Re: Google digital advertising antitrust litigation [pdf]

#122

Earlier quoted context omitted.

There were people defending AMP? Everything I've heard about it was backlash

for me, amp loaded quicker and had way less shit on it that took ages to load (like videos, tracking and stupid animations) Webdevs moaned because it restricted what they could do, which is partially why I liked it. They had to build a page that was fast, rather than fancy. However I do see the downsides, as google owns the stack, limits your choice.

[deleted]

Re: Google digital advertising antitrust litigation [pdf]

#123

249. The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow. “Header Bidding can often increase latency of web page…

People are being awfully credulous of two sentence fragments quoted in an editorial paragraph. Much of this could certainly be true but my bullshit meter is going off on the level of narrative they're reconstructing in all the non-quoted portions. I dislike AMP because the UX is bad and Google strong armed it in the news carousel anyways instead of focusing on performance for all sites, but this would be a lot more c…

Bullshit meter?

It seems to me this is yet another validation that Google is an ad sales company hell bent on preventing competition, controlling the market and lying to end users and integrators. All of these pieces are adding up - what was conjecture is finally being validated and I, personally, believe that Google is not in it for the good of the customer, but are only in it for a profit. Death to Google by thousands of cuts like this? Game on.

I've said it before, sales organizations only base performance on profit. It is the toxin that defines all of this misbehaviour. Nobody "thinks" they're doing anything wrong because it's talked about as benefiting the shareholder. Google isn't immune to this.

Re: Google digital advertising antitrust litigation [pdf]

#124

Given that Google is critical for US intelligence supremacy and technological dominance, I am curious what the US chooses to do with it. Surely from a free market perspective and for long term growth, it needs to be broken into pieces in such a manner that would destroy its monopoly power.

>Given that Google is critical for US intelligence supremacy and technological dominance, I am curious what the US chooses to do with it. Peter Thiel says Google is anti-American because it chooses to work with China but not with US. I wouldn't quite agree with Thiel but I would say that Google's neoliberal culture and neoliberal agenda is starting to become destructive and counter- productive in the long term.

"Anti-American" is rich, coming from someone who would sell the 4th amendment to the highest bidder.

Re: Google digital advertising antitrust litigation [pdf]

#125
post #119
post #98

Earlier quoted context omitted.

If you want something more restricted then just use RSS. It’s not centralized like AMP.

How centralised is AMP in theory and in practise?

Every client everywhere donates Referrer: logs to ampproject.org, which Google run. It's another centralized web log in disguise

Re: Google digital advertising antitrust litigation [pdf]

#126
post #59
post #5

I've seen lots of comments recently in response to the Google & Facebook advertising issues suggesting that Google should be split into X, Y, and Z. Most of the proposed splits seem like they would do absolutely nothing to address the issue at hand, though. The problem in digital advertising seems to be that Google controls the marketplace, as well as both the buy & sell sides. Even a "breaking apart" that proposes s…

I have slightly simpler proposition - ban digital advertising. Or at least ban the 'dynamic' one - the one which tries to match the user's preferences. Just static, random ads akin to TV or billboards next to the roads.

How would that address the issue of Google rigging the bidding by owning the bidding mechanism, marketplace, and managing publisher inventory? There would still be a real time auction taking place for each impression.

Re: Google digital advertising antitrust litigation [pdf]

#127
post #5

I've seen lots of comments recently in response to the Google & Facebook advertising issues suggesting that Google should be split into X, Y, and Z. Most of the proposed splits seem like they would do absolutely nothing to address the issue at hand, though. The problem in digital advertising seems to be that Google controls the marketplace, as well as both the buy & sell sides. Even a "breaking apart" that proposes s…

Google should be sliced horizontally, not vertically. Each resulting company would own a percentage of current business.

As a public company, it's arguably already sliced that way. What difference would it make if it's sliced further?

Re: Google digital advertising antitrust litigation [pdf]

#128

Earlier quoted context omitted.

People are being awfully credulous of two sentence fragments quoted in an editorial paragraph. Much of this could certainly be true but my bullshit meter is going off on the level of narrative they're reconstructing in all the non-quoted portions. I dislike AMP because the UX is bad and Google strong armed it in the news carousel anyways instead of focusing on performance for all sites, but this would be a lot more c…

Bullshit meter? It seems to me this is yet another validation that Google is an ad sales company hell bent on preventing competition, controlling the market and lying to end users and integrators. All of these pieces are adding up - what was conjecture is finally being validated and I, personally, believe that Google is not in it for the good of the customer, but are only in it for a profit. Death to Google by thousa…

> It seems to me this is yet another validation

That's just what I mean. There's a tiny amount of validation and a lot of rhetoric. It would be preferable to be able to see the actual sources they're quoting from.

Re: Google digital advertising antitrust litigation [pdf]

#129

Earlier quoted context omitted.

> The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” wow i love when Silicon Valley literally throws away people's time. imagine the cumulative total time being wasted by this artificial delay...

our time -> their money. our identity -> their money. our whereabouts -> their money. our society ?->?

their business.

Re: Google digital advertising antitrust litigation [pdf]

#130

Earlier quoted context omitted.

Just ban advertising straight up. This will kill Google, Facebook, Twitter and all the other companies ruining the web. Not one tear will be shed at this point. Also, make it a huge liability to store any kind of personal information. Apply heavy taxes on every single bit stored. These companies should be trying really hard to forget all about us the second they send our HTTP responses, not hoarding our personal info…

You know as well as I do that that will never happen and would probably destroy the economy. As bad as these companies are, flat out killing them is not a good idea.

If the economy can't survive the loss of these abusers, it deserves to be destroyed. If we do something, we gotta go all the way. Half-measures do nothing.
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