I've had a few people call me a shill for Google on these threads since I'm a Xoogler/Ex-Facebooker (it's literally in my profile) so I'm going to quote myself here [1] from 7 months ago:
> Giving advantageous ranking (including, but not limited to, showing AMP content in Top Stories) is the very definition of using your market power in one area (search) to force publishers to adopt something else you created.
> For a company that is (or should be) very careful about attracting antitrust attention from the US/EU, this seems completely reckless.
I've always hated AMP. Publishers are forced into it by the ranking advantages. Users have no opt out. It breaks the mobile UI (eg pinch to zoom). It's horrible.
There was a time when the idea wasn't terrible because a lot of websites were terrible and slow on mobile, somewhat ironically in no small part due to all the ad libraries they loaded.
But it was clear who benefitted the most here was actually Google. Now I always suspected that this was the result of some org trying to increase their impact.
If it turns out as the suit alleges:
> To respond to the threat of header bidding, Google created Accelerated Mobile Pages (“AMP”), a framework for developing mobile web pages, and made AMP essentially incompatible with JavaScript and header bidding. Google then used its power in the search market to effectively force publishers into using AMP.
Boy oh boy is that a problem. And again I'm going to say I called it.
The other damning part:
> The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.”
Wow. Just... wow.
[1]: https://news.ycombinator.com/item?id=26561769