Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
That would mean 5 monopolies. I would split them in 5 parts, each owning 20% of all current businesses.
Google digital advertising antitrust litigation [pdf]
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Re: Google digital advertising antitrust litigation [pdf]
#12249. The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow. “Header Bidding can often increase latency of web page…
Re: Google digital advertising antitrust litigation [pdf]
#13Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
That would mean 5 monopolies. I would split them in 5 parts, each owning 20% of all current businesses.
I'm not sure you get a benefit to the consumer from having multiple entities who can all still do search and manipulate ads, keyword sales and search rankings for example.
Re: Google digital advertising antitrust litigation [pdf]
#14249. The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow. “Header Bidding can often increase latency of web page…
It's clear that Chrome must be separated from Google and Alphabet, nothing else will stop them from trying to colonize the web.
Re: Google digital advertising antitrust litigation [pdf]
#15> Google had a plan called "Project NERA" to turn the web into a walled garden they called "Not Owned But Operated". A core component of this was the forced logins to the chrome browser you've probably experienced (surprise!) [1]
This is classic 90s Microsoft playbook. Detangling the web from Google is getting harder and harder over time.
1: https://mobile.twitter.com/fasterthanlime/status/14520539415...
Re: Google digital advertising antitrust litigation [pdf]
#16Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
Re: Google digital advertising antitrust litigation [pdf]
#17249. The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow. “Header Bidding can often increase latency of web page…
Wow, I feel naive now for defending AMP providing better user experience. As it turns out, Google is evil and I simply did not want to believe it.
Re: Google digital advertising antitrust litigation [pdf]
#18Surely from a free market perspective and for long term growth, it needs to be broken into pieces in such a manner that would destroy its monopoly power.
Re: Google digital advertising antitrust litigation [pdf]
#19Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
Re: Google digital advertising antitrust litigation [pdf]
#20Earlier quoted context omitted.
Wow, I feel naive now for defending AMP providing better user experience. As it turns out, Google is evil and I simply did not want to believe it.
There were people defending AMP? Everything I've heard about it was backlash
I assumed that the non-amp websites were slower due to the JS bloat, I still despise what the Web pages has become, however it turns out Google wasn't a honest broker here and instead of providing a tool that helps them and the users, they provided a tool that helps them and harms the users and bullies the website owners. That's evil and drains the last bits of trust I had left for Google.