Google digital advertising antitrust litigation [pdf]
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Google digital advertising antitrust litigation [pdf]
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Re: Google digital advertising antitrust litigation [pdf]
#2Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
Re: Google digital advertising antitrust litigation [pdf]
#3Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
No ads should be separate from everything imo. Drive and mail can each make money on their own.
Search and AdWords are too tied however.
Re: Google digital advertising antitrust litigation [pdf]
#4Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
No ads should be separate from everything imo. Drive and mail can each make money on their own. Search and AdWords are too tied however.
You mean Google Ads - and no they don't have to be too tied together. What is so special about Google Search that Google Ads has to be owned by the same entity? I have websites with ads on them and I don't own the ad network either like 99.99999% of every other publisher out there
Re: Google digital advertising antitrust litigation [pdf]
#5I've seen lots of comments recently in response to the Google & Facebook advertising issues suggesting that Google should be split into X, Y, and Z.
Most of the proposed splits seem like they would do absolutely nothing to address the issue at hand, though. The problem in digital advertising seems to be that Google controls the marketplace, as well as both the buy & sell sides. Even a "breaking apart" that proposes splitting "search" from "advertising" would do nothing to address the issues that are getting raised at present.
I'm not an advertising expert, but these issues seem pertain to the buy-side, sell-side, and marketplace associated with digital advertising. Any company that still controls all 3 of those will retain the existing problem.
Re: Google digital advertising antitrust litigation [pdf]
#6I've seen lots of comments recently in response to the Google & Facebook advertising issues suggesting that Google should be split into X, Y, and Z. Most of the proposed splits seem like they would do absolutely nothing to address the issue at hand, though. The problem in digital advertising seems to be that Google controls the marketplace, as well as both the buy & sell sides. Even a "breaking apart" that proposes s…
Google should be sliced horizontally, not vertically. Each resulting company would own a percentage of current business.
Re: Google digital advertising antitrust litigation [pdf]
#7249. The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow. “Header Bidding can often increase latency of web pages and create security flaws when executed incorrectly,” Google falsely claimed. Internally, Google employees grappled with “how to [publicly] justify [Google] making something slower.”
I’d be seriously ashamed at this point if I was a Google employee assigned to AMP.
Re: Google digital advertising antitrust litigation [pdf]
#8249. The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow. “Header Bidding can often increase latency of web page…
> I’d be seriously ashamed at this point if I was a Google employee assigned to AMP.
"No single raindrop believes it is to blame for the flood." [1]
Re: Google digital advertising antitrust litigation [pdf]
#9Google should be broken up into 5 parts: Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
That would mean 5 monopolies. I would split them in 5 parts, each owning 20% of all current businesses.