Reminds me of something from decades ago in India, there was only television channel and it was state run. Early evenings were dedicated to rural areas and farmers there.
Most of them were illiterate and did not understand what plant scientists or professors were talking about re inputs or seeds or Tractors etc needed to modernize Ag.
So the format would be an interview in the middle of a coconut grove or a farm. The interviewer(usually female) would ask a question and the expert would answer. After he finishes answering, she’d turn towards the camera and go like “what you are basically saying is..” or “what he is saying..”..and she’d give the wrong details. Then the expert would interrupt her and explain it again with the correct answer. There were a lot of English words he’d use and she’d break them down in the vernacular and also in the same order as his sentence.
These wrong things repeated by her were obvious misunderstandings anyone unfamiliar with fertilizer application would make…it was probably scripted so that the answer can be ‘corrected’ multiple times and also probably reflected mistaken notions by the viewer. Never once was the viewer(here, it was the illiterate non English speaking village farmer) made to feel dumb but always as though they are learning something valuable and special.
It was like Sesame Street for farming adults. It was awesome and kept me glued to the television screen. I would memorize all the IRRI rice hybrids and probably was the only one in school who knew IR20, IR64 and IR8…and urea application rates for them.
Ask anyone of a certain age who their favourite Sesame Street character is …and you would have cracked effective communication technique for that time period.