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Roku tells customers it is unable to strike a deal with YouTube

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Re: Roku tells customers it is unable to strike a deal with YouTube

#12
From the original blog of Roku

"First, Google continues to interfere with Roku’s independent search results, requiring that we preference YouTube over other content providers"

"Second, Google discriminates against Roku by demanding search, voice, and data features that they do not insist on from other streaming platforms."

I would be much more comfortable if the headline says, "Google made unreasonable demands on Roku to strike a YouTube deal"

Re: Roku tells customers it is unable to strike a deal with YouTube

#13
post #8

> Roku still allows customers who bought and downloaded the YouTube TV app before it was removed from Roku's platform in April to use it. Should that not read "Google still allows ..."? Roku would have no interest in blocking their users from using an old version of YouTube TV that predates Google's (allegedly) anti-competitive demands. Google, on the other hand, might see those old non-compliance YouTube TV apps as…

If Roku stopped Roku customers from using YouTube TV, it would force a lot of YouTube TV customers to either a) buy non-Roku devices; b) move to a different service like Hulu with Live TV, DirecTV Stream, Sling, FuboTV, etc. If Roku removed YouTube TV from their boxes, it would put a lot of pressure on YouTube TV to agree to Roku's terms since they would likely start losing customers fast. Before, if a cable company…

I think you're over estimating the willingness of customers to remain loyal to a device and not the content it serves.

Re: Roku tells customers it is unable to strike a deal with YouTube

#14
post #4

It is so dumb and twisted that there even needs to be a deal. Any web browser can hit youtube, you can probably get to youtube via a web browser anyway on a roku, if not they could in principle do that. Also dumb and twisted that as a paying youtube subscriber, I could buy a computer (a roku) and not be allowed to access youtube on it. Do better, tech.

Tech is fine. It's humans that get in the middle. And where I say "humans" you might very well read "money". So, Do better, people.

I feel like this comes down to the same issue that every platform gets into with IAP. They want a cut because running a platform is expensive, but the apps on the platform don't want to pay for it, and talks break down.

Roku, like Apple, like Google, like Salesforce, like Patreon, like all platforms with payments, rely on their cut of the IAP to make money.

Roku, like Google, like Patreon, like all other platforms that are also on platforms, dont want to pay X% to the platform, they want a special rate.

Re: Roku tells customers it is unable to strike a deal with YouTube

#15

It is so dumb and twisted that there even needs to be a deal. Any web browser can hit youtube, you can probably get to youtube via a web browser anyway on a roku, if not they could in principle do that. Also dumb and twisted that as a paying youtube subscriber, I could buy a computer (a roku) and not be allowed to access youtube on it. Do better, tech.

I find it more annoying that standard websites don't just work on a Roku. I'd rather Google didn't have to maintain yet another app for yet another proprietary device, it should all just be build on open standards.

Re: Roku tells customers it is unable to strike a deal with YouTube

#16
post #13
post #8

Earlier quoted context omitted.

If Roku stopped Roku customers from using YouTube TV, it would force a lot of YouTube TV customers to either a) buy non-Roku devices; b) move to a different service like Hulu with Live TV, DirecTV Stream, Sling, FuboTV, etc. If Roku removed YouTube TV from their boxes, it would put a lot of pressure on YouTube TV to agree to Roku's terms since they would likely start losing customers fast. Before, if a cable company…

I think you're over estimating the willingness of customers to remain loyal to a device and not the content it serves.

I think that's true in some cases but YouTube on a settop box, in my mind, is really just a "nice to have".

Re: Roku tells customers it is unable to strike a deal with YouTube

#17

This is just the YouTube TV app, not the regular YouTube app. Which is extra strange to me, If you have a paid for streaming service, wouldn't you want to be available on every platform you could be?

Google makes too much money from the video sharing app ad revenue on Roku.

Also even if they toss the Roku platform for TV, they keep the subscription revenue for YouTube TV - users will just use another device.

Re: Roku tells customers it is unable to strike a deal with YouTube

#18
I get this situation is different since YouTube is looking for concessions on functionality, but I find it hard to defend Roku with their triple-dipping scheme. They charge for the device (I paid over $100 for my 4k HDR box), then they display massive ads covering 50% of the screen, then they want a cut of revenue from content providers as well.

Roku burned through a lot of goodwill with their customers during the HBO Max holdout.

Re: Roku tells customers it is unable to strike a deal with YouTube

#19
post #4

Earlier quoted context omitted.

Tech is fine. It's humans that get in the middle. And where I say "humans" you might very well read "money". So, Do better, people.

I feel like this comes down to the same issue that every platform gets into with IAP. They want a cut because running a platform is expensive, but the apps on the platform don't want to pay for it, and talks break down. Roku, like Apple, like Google, like Salesforce, like Patreon, like all platforms with payments, rely on their cut of the IAP to make money. Roku, like Google, like Patreon, like all other platforms th…

The actual problem is that running a platform isn't that expensive -- there are a hundred tiny Linux distributions that do it on essentially volunteer work -- but once you control a platform with a large number of users you can use it to shake down anyone who wants to reach them. And then people object to the shakedown and do whatever they can to try and stop it.

Re: Roku tells customers it is unable to strike a deal with YouTube

#20

It is so dumb and twisted that there even needs to be a deal. Any web browser can hit youtube, you can probably get to youtube via a web browser anyway on a roku, if not they could in principle do that. Also dumb and twisted that as a paying youtube subscriber, I could buy a computer (a roku) and not be allowed to access youtube on it. Do better, tech.

The issue is that companies like Roku are increasingly making their money by having companies like YouTube TV pay them to carry their apps. Likewise, there are lots of things about these systems that can fall under negotiations. For example, what analytics does Roku get access to for actions taken within apps? Does Roku get insight into what YouTube videos you're watching?

From Roku's blog post, it seems that Google wants a dedicated area in the global search for YouTube results. For example, If you search for "Last Week Tonight", Google wants a YouTube results row showing clips on their service above results from other content platforms like HBO Max. Basically, Google wants to have the placement that search ads get on their platform on Roku.

Previous Roku complaints about Google have included that Google wants all Roku devices to support the AV1 codec - which Google's own Chromecast with Google TV doesn't support.

I think the "dumb and twisted" goes both ways. It's dumb and twisted that Google won't allow Roku devices to run YouTube if Roku doesn't commit that all future Roku devices support AV1 - when even Google's own streaming device doesn't support AV1. It's dumb and twisted that Google wants a dedicated row for YouTube search results rather than neutral search results.

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