This exact question was asked a year ago when the M1 was announced.
In the year since, their laptop market share increased about 2% from 14 to 16%[0].
The reasons for this are:
1. When deciding on a computer, you often have to decide based on use case, software/games used, and what operating system will work best for those use cases. For Windows users, it doesn't matter if you can get similar performance from a Macbook Pro, because you're already shopping Windows PCs.
2. Performance for most use cases has been enough for practically a decade (depending on the use case.) For some things, no amount of performance is "enough" but your workload may still be very OS-dependent. So you probably start with OS X or Windows in mind before you begin.
3. The efficiency that M1/Pro/Max are especially good at are not the only consideration for purchase decisions for hardware. And they are only available in a Macbook / Macbook Pro / Mini. If you want anything else - desktop, dedicated gaming laptop, or any other configuration that isn't covered here, you're still looking at a PC instead of a Mac. If you want to run Linux, you're probably still better off with a PC. If you want OS X, then there is only M1, and Intel/AMD are wholly irrelevant.
4. Many buyers simply do not want to be a part of Apple's closed system.
So for Intel/AMD to suddenly be "behind" still means that years will have to go by while consumers (and especially corporate buyers) shift their purchase decisions and Apple market share grows beyond the 16% they're at now. But performance is not the only thing to consider, and Intel/AMD are not sitting still either. They release improved silicon over time. If you'd asked me a year ago, I'd say "do not buy anything Intel" but their 2021 releases are perfectly fine, even if not class-leading. AMD's product line has improved drastically over the past 4 years, and are easy to recommend for many use cases. Their Zen 4 announcement may also be on the 5nm TSMC node, and could be within the ballpark of M1 Pro/Max for performance/efficiency, but available to the larger PC marketplace.
[0] https://www.statista.com/statistics/576473/united-states-qua...