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Facebook will count one person as two on its platform

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Re: Facebook will count one person as two on its platform

#11

Post by itake »

This is spreading misinformation:

> we may see advertisers being charged double for their ads.

Can you please dive deeper into this? Advertisers can either pay for clicks (CPC) or impressions (CPM). Neither of these are tied to "humans" or "accounts". How does this change double charge for ads?

[0] - https://www.facebook.com/business/help/716180208457684?id=17...

---

edit

> An impression is counted as the number of times an instance of an ad is on screen for the first time.

> If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.

https://www.facebook.com/business/help/675615482516035?helpr...

Re: Facebook will count one person as two on its platform

#12

Post by bpodgursky »

It would not surprise me at all if this was done from a legal defensibility standpoint... if Facebook said that the accounts remain separate, but then it was discovered that they were for all intents and purposes linked behind the scenes, that's an even bigger problem.

I wouldn't jump to an insidious conspiracy to boost impression #s a couple percent (given that it's not obvious to me this affects their billing at all).

Re: Facebook will count one person as two on its platform

#13

Post by TedShiller »

greatsaas12 wrote: post #2

While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?

> What's the real motivation behind this Facebook update?

Money

Re: Facebook will count one person as two on its platform

#14

Post by bpodgursky »

Spivak wrote: post #10
echelon wrote: post #8

How is this not fraud? Why hasn't Facebook been fined billions of dollars and its executives charged criminally for doing this repeatedly? I've (begrudgingly) placed Facebook ads trying to claw my way from the bottom. If these are funny numbers, I want my money back! Give me my money, Mr. Zuckerberg.

I think this would only be fraud if they counted users in this manner and then lied and said they didn't. Sucks to be buying FB ads right now because they're gonna be worth much less but I don't think it's fraud as long as they're upfront about it.

CPM is open for bidding... if it's worth less, they cost less.

Re: Facebook will count one person as two on its platform

#15

Post by heymax054 »

itake wrote: post #11

This is spreading misinformation: > we may see advertisers being charged double for their ads. Can you please dive deeper into this? Advertisers can either pay for clicks (CPC) or impressions (CPM). Neither of these are tied to "humans" or "accounts". How does this change double charge for ads? [0] - https://www.facebook.com/business/help/716180208457684?id=17... --- edit > An impression is counted as the number of t…

It can be tied to humans/accounts. Facebook has a "cost per 1000 people reached" derived metric: https://www.facebook.com/business/help/1461718327429941?help...

Facebook changing their definition of what a person is (outside of the normal societal definition) was the real issue here.

EDIT: Removed the "double" and the whole price reference because it caused confusion.

Re: Facebook will count one person as two on its platform

#16

Post by crate_barre »

ghostbrainalpha wrote: post #5
Aaargh20318 wrote: post #4

Earlier quoted context omitted.

I'll give you a hint: it starts with an M and rhymes with 'honey'.

Mummy..? I don't see what Egyptology has to do with this conversation.

I was thinking Mahoney. I can see the reasoning from FB, like why should all of FB’s products be counted as one view? If the same person goes to FB then YouTube, the advertiser should need to pay FB and YouTube. The same is true for Instagram.

We can’t shit on everything FB does.

Re: Facebook will count one person as two on its platform

#17

Post by itake »

Spivak wrote: post #7

Can someone who works in the ad tech space give some context on how seemingly advertisers being less effective drove up prices? Who are these advertisers that are happy to pay 25% more for less?

Its not a great for advertisers to be paying 25% more for less, but what are advertisers choices? Switch to Google? Create an ad on TV? Who else can provide a single interface with (great?) analytics dashboards to reach a massive segment of our population with various levels of granularity?

Re: Facebook will count one person as two on its platform

#18

Post by itake »

heymax054 wrote: post #15
itake wrote: post #11

This is spreading misinformation: > we may see advertisers being charged double for their ads. Can you please dive deeper into this? Advertisers can either pay for clicks (CPC) or impressions (CPM). Neither of these are tied to "humans" or "accounts". How does this change double charge for ads? [0] - https://www.facebook.com/business/help/716180208457684?id=17... --- edit > An impression is counted as the number of t…

It can be tied to humans/accounts. Facebook has a "cost per 1000 people reached" derived metric: https://www.facebook.com/business/help/1461718327429941?help... Facebook changing their definition of what a person is (outside of the normal societal definition) was the real issue here. EDIT: Removed the "double" and the whole price reference because it caused confusion.

> An impression is counted as the number of times an instance of an ad is on screen for the first time.

> If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.

Facebook's website [0] says impressions aren't tied to accounts or persons and the explicitly provide an example how a single account (and person) could count 2 impressions. Can you please provide a source where Facebook says CPM is accounts or persons?

[0] - https://www.facebook.com/business/help/675615482516035?helpr...

Re: Facebook will count one person as two on its platform

#19

Post by heymax054 »

itake wrote: post #18
heymax054 wrote: post #15

Earlier quoted context omitted.

It can be tied to humans/accounts. Facebook has a "cost per 1000 people reached" derived metric: https://www.facebook.com/business/help/1461718327429941?help... Facebook changing their definition of what a person is (outside of the normal societal definition) was the real issue here. EDIT: Removed the "double" and the whole price reference because it caused confusion.

> An impression is counted as the number of times an instance of an ad is on screen for the first time. > If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions. Facebook's website [0] says impressions aren't tied to accounts or persons and the explicitly provide an example how a single account (and person) could count 2 impressions. Can you please provide a source where Facebook s…

Here: https://www.facebook.com/business/help/1461718327429941?help...

Thank you for pointing this out, though. The purpose of the article was to make people more aware of the change and how it can potentially mislead advertisers. I edited the section you quoted to make things more clear.

Re: Facebook will count one person as two on its platform

#20

Post by dado3212 »

greatsaas12 wrote: post #2

While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?

The cause is likely not money or goodwill: it’s legal privacy rulings. GDPR and the FCO ruling [1] have made it so cross-platform data (like the IG-FB data here to guess if two ad spend users are the same) isn’t allowed without explicit consent. My guess is that’s what’s driving this.

[1]. https://www.theverge.com/2019/2/7/18215143/facebook-whatsapp...

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