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So who is the target audience? Finance pros can already read SEC filings. SEO is the only obvious source of traffic and money I can think of.
Their pro package is cheap for an analyst data service.
I wouldn't have used the search if I had visited from Google Finance.
If they are automatically generating all the articles on the site that is quite impressive.
Earlier quoted context omitted.
Their pro package is cheap for an analyst data service.
Doesn't answer the question. Any hedge fund or large trading desk will have prop tools that are probably 100X better as they have unlimited $ to go after more data. Is the hobbyist going to be subscribing... doubtful. Cool idea, but small market imo.
So who is the target audience? Finance pros can already read SEC filings. SEO is the only obvious source of traffic and money I can think of.
Even for finance pros who currently parse the raw filings, I can see how having an auto-generated human-readable summary that pulled out the key points would save enough time to be worth spending money on.
Is there any logic that notices when a number in the filing that isn't normally included in the summary is surprising, so should be included, or is the summary template static?
An API for the raw data that underlies this system would be extremely useful to academics. Databases like compustat and execucomp are expensive and lack some of the most interesting details in SEC documents. I have worked on trying to extract deep information in footnotes in financial statements (e.g. foreign cash holdings and option exercise tax shields) and found even Turk/Crowdflower couldn't handle the complexity…