Cool research. Given that you are also jamming hearing aids and other microphones, don't think it's practical to be used in real life. Off topic: check out Pedro's other work http://plopes.org/ Definitely thought provoking research :)
A cafe, maybe not. A meeting room, likely yes. There at least you can declare that a hearing aid is used. The very point of the device is to jam other microphones.
Not going to last very long, though; ultrasound filters will soon appear on all relevant gear, including mobile phones.