Earlier quoted context omitted.
Such as?
- Opt in free trial without putting in card details - Longer free trial - One-off purchase vs subscription - Web sign-up In addition to these we also send email and notification reminders before the free trial ends and refund everybody who requests one.
I mean: someone signs up - regardless of whether you want to call it a subscription - and every month on renewal, they get a notice to confirm renewal (or have to re-enter payment, though I suspect that's probably _too_ much friction).
Is that a great way to retain revenue? Probably not. But it's way better for press than what I saw when I opened this thread and was immediately turned off. It's definitely the kind of consumer-first model that I'd love to see more of, certainly from a company/app whose target is helping people...