41–50 of 63 posts
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Uhh, I think they meant "informative about the product for sale", not "informative about the aspirations being targeted"
My point was that to informative about a product you need to know the person you are advertising to. First of all because you need to choose the product that he might be interested about.
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Any time you have limited attention, and more than one idea vying for that attention, the end result is marketing. Any argument you make that students should spend an hour learning about quantum mechanics instead of something else on the market of ideas (eg. finance, literature, history, etc.) is by definition an act of positioning. The curriculum of today is the result of marketing in the past. You just don't see it…
No, you're defining marketing in a way so broad as to render the term meaningless, as a way of avoiding answering the actual criticisms. An extreme example of this kind of argument would be "murder is doing stuff, here is an example of people doing stuff and it's fine, so murder is fine". This is fallacious (and, if done deliberately, dishonest) so I won't engage in that line of debate further.
But I agree, it sounds like we’re just arguing semantics at this point and have reached the logical end point of all internet debate
Speaking of laws, there should be a law that forces blogs to put publication dates below article titles. Was this article published yesterday or 10 years ago?
Marketers are now busy ruining web search with blog spam and podcasts with sponsored content.
As well as endless newsletter signups in a century where nobody checks their email.
Might or might not be relevant that we sell products for a niche, technical industry.
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The first killer app of AR glasses will be blanking out adverts. I imagine putting on a pair and then all the ads just show my next calendar event or task list, or pictures of my kids. Cuts out billboards, ads on the screen you're looking at, Nike swooshes on people's shoes.
Do you really believe that ? The first killer app of AR glasses will be ads in places where we couldn't have ads before. Your neighbor's lawn ? Ad space. The sky ? Ad space. Whirlpool in a toilet ? Ad space.
Imagine waking up, putting on your glasses and looking into the autumn morning sun, dawn. The rays break into golden lines of light. As the sun rises further, a capri sun ad. You sigh and fall back into you bed and stare at the ceiling, another ad taking advantage of the plainess. Be less Boring- Virgin Galactic.
Its sounds like dystopia but future generations will be collecting banner ads as a quaint little hobby like we do stamp collecting.
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The first killer app of AR glasses will be blanking out adverts. I imagine putting on a pair and then all the ads just show my next calendar event or task list, or pictures of my kids. Cuts out billboards, ads on the screen you're looking at, Nike swooshes on people's shoes.
Do you really believe that ? The first killer app of AR glasses will be ads in places where we couldn't have ads before. Your neighbor's lawn ? Ad space. The sky ? Ad space. Whirlpool in a toilet ? Ad space.
I sometimes think, that marketing is one of the worst thing that happened to us. It is constantly destroying all things that worked really well for us. There were times when checking my mailbox (I mean physical one) was either important - taxes, administration, bills or fun - postcards from family and friends. Now it’s 99% spam. It’s not worth checking. Email - the same. Mostly spam and shitty newsletters that will '…
To take the counter argument. Modern technology has enabled me to avoid advertising bullshit. I live in a world devoid of ads. In the 1990s, I used to watch TV and there were lots of ads. Now I have Netflix and the ad blocker takes care of YouTube. There were magazines and newspapers you had to buy but were full of ads. Now it’s free and the adblocker takes care of the ads. Radio ads. Now podcast where you can fastfo…
There is no such thing as an uncontested marketing channel. It's why browsing the Internet feels like a chore on most days. Any interesting UGC site with an audience will be deluged with marketers.
Think about Medium and Quora. Great when they began, back when contributors understood the intent of the site, and wrote accordingly. Today, they are nothing more than an appendage of one's personal brand and SEO strategy.
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I completely agree with you, but this is a straight up ancient problem, and if you don't believe me, you can ask Scaurus, maker of the best gaurum in Pompeii. The "get crowd's attention and monetize it" strategy has been around since the invention of begging. It's a fundamental strategy in any large group of people. The bigger the crowd, the better it is as a strategy. Sure, social psychologists and marketers are out…
The first killer app of AR glasses will be blanking out adverts. I imagine putting on a pair and then all the ads just show my next calendar event or task list, or pictures of my kids. Cuts out billboards, ads on the screen you're looking at, Nike swooshes on people's shoes.
1) v 1.0 - blanks out ads, the public rejoices
2) v 1.5 - allow ads from 'trusted partners'
3) v 2.0 - introduce a monthly subscription to blank out all ads
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Do you really believe that ? The first killer app of AR glasses will be ads in places where we couldn't have ads before. Your neighbor's lawn ? Ad space. The sky ? Ad space. Whirlpool in a toilet ? Ad space.
This sounds about right. Imagine waking up, putting on your glasses and looking into the autumn morning sun, dawn. The rays break into golden lines of light. As the sun rises further, a capri sun ad. You sigh and fall back into you bed and stare at the ceiling, another ad taking advantage of the plainess. Be less Boring- Virgin Galactic. Its sounds like dystopia but future generations will be collecting banner ads as…