The best cold starts are those which aren't noticed by the user. For my blog search (which runs on Lambda), I found a nice way of achieving that [1]: as soon as a user puts the focus to the input field for the search text, this will already submit a "ping" request to Lambda. Then, when they submit the actual query itself, they will hit the already running Lambda most of the times. And, as others said, assigning more…
Have you tried provision concurrency[1], this along with ARM based functions can help you with performance and reduce costs. 1 - https://aws.amazon.com/blogs/aws/new-provisioned-concurrency...
More generally, I feel PC kinda defeats the purpose of Lambda to begin with. If I'm in that range of continuous load, I'd rather look at more traditional means of provisioning and hosting this application.