Meh, the feature is easily deactivable, the settings are clear and extensive. As far as ads go, it's one of the best implementations. Firefox still has no alternative in the privacy / user-centric space (don't mention Brave, I'm gonna get mad). Mozilla has done a lot for the web, I can give them some slack for exploring different revenue models. Still, I'm going to keep on eye for this kind of practices in the future…
Outsider here: whats wrong with brave? I haven’t touched it but have no reason to distrust it, happy for you to change that for me though
2. it's based on Chromium, contributing to the Blink monoculture
3. BATs are based on Ethereum, which has its own downsides (still PoW, speculation, ...)