What's missing here, IMO, is a party. Who's with him? Do you have defectors from the 2 parties? Independents or popular figures joining up? Candidates being stood? A political party is not a manifesto, it's an organisation. I actually think there's room for a party to start gaining ground in the US. There are so many elected offices that the surface area is huge. Great for "guerilla tactics." IE, earning easy victori…
There is no room for a third party to start gaining ground in the US. We already have a third and fourth party - the Libertarian and Green parties - that have been trying to gain traction for years. Neither has been able to. The Greens came the closest with Nader in 2000. The reason for that is structural. The Democratic and Republican parties have structurally built themselves into the election system in a way that…
Going for broke by running a presidential candidate is a surefire way to lose, and no one really donates to parties that lose. Which is a problem, because presidential campaigns cost a crapton of money; Bernie 2016 cost $220M and that was the primary.
If you look at successful third or fourth parties in FPTP nations, they are generally running lots of local campaigns, which are cheaper, give a place to train a talent pool, and also show voters proof that they can get a job done. I don’t think I’ve ever seen a formal third party running for local positions near me. And in this role they can serve as kingmaker; they may never get the top job, but in a perenially razor-thin Senate margin and a currently thin House margin they could certainly lord a lot of power even with a handful of seats.