Was talking about this with a friend today, and I think this incident highlights why I sometimes get really depressed about my career and technology. I'm a Gen X-er, and I started my career in the late 90s. Before that I was a ham radio operator in junior high and HS (back when they had Morse code tests!). I remember the heady euphoria around the Internet then, and the vision of "tech utopia" was certainly the domina…
1) Economies of scale for machinery (in this case, computers, routers, etc.) Nowadays, Facebook and Google are laying their intercontinental fiber optic cables. Apple and Amazon are developing their own silicon. Decentralized can't compete with that.
2) Economies of scale for user networks. In Monthly Average Users we trust. Maybe a Mastodon instance works out for a small group of like-minded tech-literate friends. Realistically, small platforms just can't compete without growing into large platforms. Even in the naturally-decentralized blog space, medium and substack dominate.
...hey Carl, substack and tiktok are new upstarts, how did they compete with centralized giants?
3) Economies of scale for attention. Advertisements these days are pretty compelling. UI is important for online platforms to get mass adoption. Both of these things need capital to build out, and benefit tremendously from scale.
Add these things up and there's no surprise the masses gravitate towards centralized services, especially since they've figured out a business model that's free and "just works" for the non-technical user.