Nice subscription service you have there Netflix, would be a shame if your customers couldn't view it.
Nice ISP you have there SK Broadband, would be a shame if your users could not access one of the most popular sites on the internet.
S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
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Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#32I think it becomes easier to think about this, if I frame the problem in terms of more tangible objects than bandwidth and data.
The public street network is in large parts paid for by taxes, so for everyone access to the network is already payed for.
If I now envision a single company blocking all streets with its giant truck fleet, I could completely understand a motion to introduce a new form of toll to be payed by such companies to avoid having to rise taxes.
That toll would most likely just increase the price of whatever said company is selling.
Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#33> South Korean lawmakers have spoken out against content providers who do not pay for network usage despite generating explosive traffic It's impressive how this framing has gotten so much acceptance. The content providers are not generating the traffic, the users are, and they are paying their ISPs to be able to do so.
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Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#34Everyone pays for their internet access, so why should Netflix (or anyone else) suddenly pay for mine? Netflix isn’t pushing data, I’m pulling it. If my ISP is losing money then I guess they better raise their prices, no?
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Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#35Seems like a good opportunity for Netflix to raise their prices in S.Korea and use a portion of that increase to pay what the courts seem like they're going to demand. The rest of the increase would go to offsetting the additional burden on Netflix that this will cause by forcing them to treat S.Korea differently than everyone else. I'm honestly surprised that any corporations are paying that there, but if the govern…
> I'm honestly surprised that any corporations are paying that there,
It benefits Netflix in the long term as it raises barriers to entry for disruptive competitors.
If, in order to reach an ISP's customers, you have to pay the ISP for the privilege, then creating new startups is harder and the incumbents can just price it in.
I wouldn't be at all surprised if this became more common elsewhere, as everyone involved benefits. Except us, the customers, of course, but we don't get a seat at this table and the people who should be fighting for us are taking bribes (sorry "campaign donations").
Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#36> Netflix said it will review SK Broadband's claim, and seek dialogue and explore ways in the meantime to work with SK Broadband to ensure customers are not affected. In other words, they will ship some Open Connect Appliance boxes to the ISP. https://openconnect.netflix.com/en/ And that’s nice for everyone. Some think it’s unfair that big players like Netflix can do so. But I think them doing that is far far better…
I just realized: By this same logic, end-users should be paid by advertisers for the bandwidth they were forced to consume for their ads. I bet that wouldn't go over nearly as well as this.
They are: the advertisers pays for the service users are consuming. The "free with advertising" business model is an efficient version of
Advertisers give money to users give money to content provider
Where money given to the users == money given to the content provider
Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#37> South Korean lawmakers have spoken out against content providers who do not pay for network usage despite generating explosive traffic It's impressive how this framing has gotten so much acceptance. The content providers are not generating the traffic, the users are, and they are paying their ISPs to be able to do so.
It really is wild. ISPs have been overselling "unlimited" connections for forever, and being paid for it, but when their customers actually want to use literally the service they paid for, _legally_, it's somehow wrong?
I guess that's the thing with Netflix though, it's torrent-like traffic, but legal, so there's no excuse to stop it and they have to come up with something. "oh they're generating explosive traffic that's not good"
Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#38What if ISPs created their own CDNs or someone creates a CDN network behind major ISP providers -- Netflix and YouTube top consumed content seems to be a very good contender for this type of a offering.
Netflix already has https://openconnect.netflix.com/en/ . YouTube probably has something similar.
Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#39Squid Game is one of those shows you can never "unwatch". It's quite harrowing but strangely addictive and a great critique of modern capitalism. Strongly recommended if you have the stomach for it
I'm dubious of this common posture of "horrible violence in entertainment" is ok because it's a critique of XYZ.
It's like "free guy" (spoiler boring) tries to be a critique of video Game violence by positing the existence of another gaming reality where people are nice to each other. But this other reality is just a Macguffin. We come to watch the violence and mayhem and we come to watch squid game for the same reason.
It is better to own the fact that watching torture porn gives you the jollies rather than posturing that it gives you membership of some anti capalist intelligensia.
It's just Romans and Christians and Lions. The crowd loves it because people love blood.
Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'
#40> Netflix said it will review SK Broadband's claim, and seek dialogue and explore ways in the meantime to work with SK Broadband to ensure customers are not affected. In other words, they will ship some Open Connect Appliance boxes to the ISP. https://openconnect.netflix.com/en/ And that’s nice for everyone. Some think it’s unfair that big players like Netflix can do so. But I think them doing that is far far better…
This is basically how the internet works though, isn't it? Your network and my network have parties interested in each others data. If parts of your network are generating traffic that I don't think is reasonable then I can either disable their access or negotiate with you or one of the parties on your network to pay more or I can deny or throttle access to the parties on my network. And a OCA box just makes everythi…
As a consumer I paid my ISP to carry say 50 Gb/s of data. They took my money on the understanding it's their job to carry that data for me. If I only wanted to browse text I wouldn't be paying for 50Gb/s. What did they think I was going to do?