> Since for many (most?) people, the word “google” is a verb meaning to search the web
I've started to really oppose that, and avoid it in my own speech. ('search' is fine.)
It may sound like a stupid trivial thing, but language is so.. powerful/important, and I don't need Google ingrained in mine. It was difficult/didn't come naturally at first, but now I use 'search' without thinking about it, and if anything it sounds weird to me when others say 'google'.
I also think if I were Google ('s lawyer, or in some appropriate/ly-senior position or whatever) I wouldn't feel great about it - it's surely quite damning in any competition law cases on search?