As someone in the Gen X demographic who has never smoked, I've watched the anti-smoking campaigns and shift in attitudes towards smoking with interest - particularly how resistant smokers were to initially giving up smoking. I feel like eating meat is going to be my generations equivalent of smoking. Intellectually, I agree that eating meat is bad for the environment, cruel to animals (esp industrial farming) etc ...…
I haven't eaten any 4-legged animals with the exception of bacon and the odd burger here and there (a chicken burger just doesn't cut it) for 3-4 years.
I mostly eat fish and poultry and have been accidentally vegan a number of days.
I'd be completely fine paying 2x the price for beef if the animals were handled in a sustainable and humane way.