A silly study? But think of the use cases! The Wristband monitors everyone's heat rate and knows the correct response to each media input. "It seems you have stopped paying attention to your targeted advertising. Shall I replay your ads now?"
I honestly will not be surprised when this comment gets turned into a start-up that gets funded... either this or the other obvious dystopian application, monitoring employees attention in meetings.
1: https://spectrum.ieee.org/smartphone-camera-senses-patients-...