Earlier quoted context omitted.
This flies pretty opposite to what the lessons the author got from their experience ("Keep your users in the loop, always. Do not go build in isolation.", "If you make assumptions about your users, they will find a way to surprise you.") I kind of feel your view is a variation on "if you built it they will come", which is true in some cases, and will wield spectacular failures in ton of other cases.
It's a Steve Jobs Quote. Sorry should have put that there but it's so well known I guess I didn't think to. But I think it is a little of both. To much of the Jobs approach can lead you down errant paths, but if you never anticipate what the customer wants you could miss great opportunities.
Apple did extensive research when designing their products, just not the naive/lazy kind that would be offered if they went to an established marketing firm.
This bias was also what bit them when they designed the trashcan MacPro, or the following coming to term with needing a Mac Pro at all.