My theme is something like "Built for You" or "For humans. By humans." The goal was to build a social directory site focused on connecting real friends, business associates and other groups using a few simple layers instead of placing everyone in the "friend" category.
Example: Everyone you know is a "contact". Some of those are friends, some are associates and some and almost strangers. I need a name that reflects natural relationships. "TheHumanFriend.com" is too long and too redundant. Any ideas?