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Ask HN: Best tip for landing pages?

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Re: Ask HN: Best tip for landing pages?

#12

Post by adamqureshi »

I don't know what your building but i just started testing this - https://teslatracker.com/ I wrote the copy and didn't waste time thinking too much about it and I already have people signing up and i plan to test charging $50/year . Don't think too much put something up and list the benefits your service provides ( save time) whatever. Get to it! life is in the doing :-)

Re: Ask HN: Best tip for landing pages?

#14

Post by davidivadavid »

It tends to be easier to give advice based on concrete elements than abstractly.

Other than that, I compiled a list of tips a while back that should help you get a better intuition of what you need beyond the mechanics (sure, you need a headline, but what makes it good?):

http://yourlandingpagesucks.com/startup-landing-page-teardow...

If I tried to boil it down to the basics, it's mostly about trying to put yourself in the shoes of a potential customer with very little time to waste:

* What's in it for me? => Value proposition / claims

* Prove it => Proof

Re: Ask HN: Best tip for landing pages?

#17

Post by handrous »

akerl_ wrote: post #3
eigengrau5150 wrote: post #2

If I see a call-to-action or a subscription form I hit the back button faster than Doc Holliday could draw his Colt.

How does a landing page work if it doesn’t offer a next step? Maybe we’re not aligned on what a “call-to-action” is, but sort of tautologically a landing page should direct me to how I can try out / buy / learn more / etc. If it doesn’t do that, what’s the premise? I see a thing that looks interesting and then it’s my job to go on a hunt to figure out how to get it?

It's not an automatic back-button press for me (I mean, hell, most sites do that these days), but I do find pages that yell at me to BUY IT! first thing to be really gross. Like having a salesman run up to me on the street, pen and contract in hand, yelling BUY BUY BUY! Like, WTF. I don't know you, and I don't even know what you're selling yet, but you're shoving a contract in my face already? "Crass" is too mild a term.

The only time it's convenient to have those buttons front and center, and the only time I click them very soon after first visiting a site, is when I already know what the service is and I'm at least 90% sure I'm buying it before I even load the site (tenth visit, already used the service at a previous company, buying a product/account for a family member, that kind of thing)

Re: Ask HN: Best tip for landing pages?

#18

Post by open-source-ux »

The link below was submitted to Hacker News a few months ago. It has good tips for landing pages:

"I've rewritten 300+ websites for startups from pre-seed to unicorn. Here are my top learnings"

https://twitter.com/maiale/status/1419687196311752704

A follow-up twitter thread from the same author:

"..there's a template I recommend to almost every startup. Here it is"

https://twitter.com/maiale/status/1420413778592628741

The related Hacker News thread - only 6 comments:

https://news.ycombinator.com/item?id=27988065

Re: Ask HN: Best tip for landing pages?

#20

Post by jacknews »

If I am to put an email into a landing page it has to convince me that it is very definitely more than "an opportunity to collect an email address".

Just look at kickstarter campaigns. There's the actual idea, which I'm interested in, or not. And then there's backup of how good the idea actually is, benefits I may not have thought of, and then a ream of validation; the team, how much work they've spent developing the idea, the execution plan, future direction, etc, etc, ad nauseam to be honest.

Personally, I prefer to just see the minimum; the idea, perhaps some surprising use-cases, and plausible execution plans, but clearly the kitchen-sink approach also works.

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