This job just seems so alien to me. How do you get a job where major corporations just task you with things like “Come up with a new product for us. Something Irish themed. Alcoholic.“ And all you have to deliver is a basic concept? Someone else figures out all the logistics and how to deliver at scale? How much do they pay for that? (Oh £3000 per the article. Still, in 1973 money, for a few hours work, not bad)
I Invented Baileys (2017)
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Re: I Invented Baileys (2017)
#82This job just seems so alien to me. How do you get a job where major corporations just task you with things like “Come up with a new product for us. Something Irish themed. Alcoholic.“ And all you have to deliver is a basic concept? Someone else figures out all the logistics and how to deliver at scale? How much do they pay for that? (Oh £3000 per the article. Still, in 1973 money, for a few hours work, not bad)
Re: I Invented Baileys (2017)
#83I was hoping he would describe the work needed to make it shelf—stable. After all, anyone can mix cream, sugar, whisky and chocolate powder but that concoction will soon turn sour, clot, separate, etc. Also I seem to remember hearing an earlier version of this origin story where a can of condensed milk was used in the first experiment instead of cream. Is the solution as simple as basing it on ultra pasteurized cream…
Once you go over 16% or so alcohol, no cell will grow in it. That’s why alcohol above that is distilled: the alcohol starts inactivating the yeast. Just make sure it’s pasteurized to begin with (or good source control) and it’ll stay clean. Something acts like the surfactant to keep it from separating. Probably not mustard like in a salad dressing :).
Re: I Invented Baileys (2017)
#84Earlier quoted context omitted.
I can absolutely agree on the turbo yeast part. I have fermented some apples with turbo yeast and they were able to bring it up to about 21% (but with added sugar).
How "recent" are the developments of those turbo yeasts though? I wouldn't be surprised we figured out how to create those only in the last century using modern scientific insights.
If you are interested in this topic, I can recommend the book "Proof: The Science of Booze" [1] which has a chapter on yeast and a following one on fermenation.
Re: I Invented Baileys (2017)
#85Earlier quoted context omitted.
Haha, true but he's still one of "us", just like Sid James, Chris Froome, Gordon Murray ...or my Irish Mum. ;)
And Bob Holness, the first actor to play James Bond. But not, alas, the saxophonist on Baker Street. My mum's Irish too, but can't stand Bailey's.
Re: I Invented Baileys (2017)
#86Does anyone find the large price premium that Baileys commands over its many imitations worth it? In the U.S. I used to regularly buy one called Molly's and that name has stuck with me since. I still write Molly's on my shopping list here in Europe.
Honestly, chocolate-Irish ice cream is very good, but so is chocolate-Bourbon or chocolate-rum.
Re: I Invented Baileys (2017)
#87This job just seems so alien to me. How do you get a job where major corporations just task you with things like “Come up with a new product for us. Something Irish themed. Alcoholic.“ And all you have to deliver is a basic concept? Someone else figures out all the logistics and how to deliver at scale? How much do they pay for that? (Oh £3000 per the article. Still, in 1973 money, for a few hours work, not bad)
More often, though, advertising agencies redefine a (often failing) product through rebranding. Such as a gin to which they added cucumber - unusual at the time - to make it seem classy and British to American consumers, or Diamond Shreddies: https://fameable.com/diamond-shreddies-rebranding-case-study...
Re: I Invented Baileys (2017)
#88Absolutely love this.
Re: I Invented Baileys (2017)
#89Always took a perverse pleasure in reminding my proud Irish relations that Baileys Irish Cream was invented by some "Brit" out of a lab in Essex, England in the 1970s. They just loved that one. :P I'd still pay the premium for Baileys. It's like buying off brand "Pringles"; you might save a small bit and the tin might look pretty similar but they taste is never taste quite right.
Re: I Invented Baileys (2017)
#90mmmm Baileys... pour it chilled over vanilla ice-cream and thank me later.