The Mom Test – How to talk to customers
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The Mom Test – How to talk to customers
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Re: The Mom Test – How to talk to customers
#2[deleted]
Re: The Mom Test – How to talk to customers
#3The mom test is the product validation book I get the most recommendations about. This is a lovely summary of it
Re: The Mom Test – How to talk to customers
#4Although not quite the same, this reminds me of a very simple trick many blind people are taught during training on how to navigate the city: Never ever ask "Is this line 4" if you want to know which tram just arrived. Ask "which line is this?" Simply because the first version will make many people answer "yeah yeah" without even looking. The second version forces them to actually answer your question with something other then yes/no.
Re: The Mom Test – How to talk to customers
#5Nice read thanks!
In the same vein of gathering good data and finding the resonating solution to customers problems, Small Data[1] by Martin Lindstrom is another great read with a sociological approach, focused on branding but nonetheless on entrepreneurship also.
Re: The Mom Test – How to talk to customers
#6The Mom Test, the entire book, is a couple hour read... honestly if you have any interest at all in selling or building (or simply work at a startup) it's worth reading the whole thing, and not a summarized recap... the book itself is summarized.
Re: The Mom Test – How to talk to customers
#7Best book on early stage startups period. And it's barely 100 pages long.
My favorite quote from it:
“Someone should definitely make an X!”
“Have you looked for an X?”
“No, why?”
“There are like 10 different kinds of X.”
“Well I didn't really need it anyway.”
Long story short, that person is a complainer, not a customer. They’re stuck in the la-la-land of imagining they’re the sort of person who finds clever ways to solve the petty annoyances of their day.
Re: The Mom Test – How to talk to customers
#8Naming something "The Mom Test" in the current political environment is a choice.
Re: The Mom Test – How to talk to customers
#9Naming something "The Mom Test" in the current political environment is a choice.
Is "is a choice" something the kids are saying these days? Never heard that expression.
At any rate, at first I was worried that this was a sexist-agist reference, but in fact it's not at all. "Mom" is just used to represent someone who doesn't want to hurt your feelings.
Re: The Mom Test – How to talk to customers
#10Talking to Humans is another great book in this genre. Short and succinct, with useful examples.