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So, is this the lack of grandmas working at Apple in software development? This is nothing you can fix by following some diversity ideology. This is a question of respecting different requirements from different user groups. You cannot mirror every user group in the development teams. How do you represent people of old age, with illnesses, or certain disabilities in a development team? How do you represent people liv…
All these different groups your speaking of are called personas . Apple should have each of their personas identified based off their technical prowess, their life experiences, health, how they connect for user updates and whatever else may differentiate a group of users from one another and needs to be considered and accounted for. Once you have that you create a user journey map for each of those personas - in this…
Before Apple or any other customer company describes personas, there is an explicit or implicit decision of which personas to consider and which not. But most consumer targeted companies hide which personas they consider and which not.