Earlier quoted context omitted.
And not funneling me out to install the awful Yelp app just to read restaurant ratings. :|
Agreed. Aside from my general distaste for Yelp and their business practices, it is also an objectively bad user experience. Makes me wonder if Apple made some exclusive Yelp agreement before Apple Maps launched, so they'd have good ratings data, and we have to wait for the agreement to expire before Apple can move on. To me it would make good market sense for Apple to fully compete with Google Maps and offer Apple M…
If they wanted to, they could easily do that. https://developer.apple.com/documentation/mapkitjs:
“Use this JavaScript API to embed interactive maps directly into your webpages or apps across different platforms and operating systems, including iOS and Android. Like MapKit for native apps, you can also add annotations and overlays to the map to call out points of interest or user destinations.”
However, would that really give them more data? I would guess it would get a tiny fraction of the traffic that mapping apps would generate.