Earlier quoted context omitted.
I think it was the price more than anything. Both of the software license (not cheap!) and also the hardware requirements. It's something that doesn't come up much anymore but RAM used to be one of the main limits of a personal computer. A/UX required a high-end Mac at the time. And Macs were already high-end PCs. And UNIX wanted a lot of RAM. 16 MB was barely comfortable in the early 90s. This was a time when when t…
Tangential to AU/X and licensing costs, I think this is why OS X was something like a "from scratch" recreation of NeXTSTEP instead of being a straight port. They replaced the AT&T licensed UNIX core with a new open source one derived from the 386BSD forks (and DEC's OSF/1 mach fork), and replaced the display postscript WindowServer with Quartz, both for licensing cost and performance reasons. At least, that's my imp…
Early versions of OS X were still based on OpenSTEP, thus able to run on top of Windows as well.