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Ask HN: How did Google botch messaging/video/hangouts so badly?

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Ask HN: How did Google botch messaging/video/hangouts so badly?

#1
Several years ago, from within Gmail, I could:

* Make a phone call

* Send an SMS

* Send a Google chat

* Start a video call with my parents

Now, all of this has been split up, and to start a video call, I have to start a video and send an email inviting someone. SMS has been split up into a separate web app that won't work without my phone being present.

How did it come to pass that they took an easy, integrated system and mangled it so badly? I mean, it wasn't perfect, but it mostly just worked, and was easy to use.

Re: Ask HN: How did Google botch messaging/video/hangouts so badly?

#6
Having talked about similar questions with friends who work/worked at Google, you need to first ask "How do people get promoted at Google?" The answer to that (by launching new things that get abandoned soon after rather than improving/fixing existing things) answers your question and many others like it.
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