> Plus, it’s actually kinda fun to see those rewards stars drop into my in-app coffee cup. Well, Jonathan may get the Rewards so it is not completely altruistic. A real-time map of where transactions have been made ala http://twittervision.com might be interesting if this card goes viral https://www.starbucks.com/card/rewards
Jonathan here: Yes, unfortunately I do get the rewards. I get a free coffee for every 15 purchased. I figured that the free coffees would accrue to the card itself and therefore every 16th person would get a free coffee. As it turns out, sbux mails free coffee coupons to me: http://yfrog.com/keup3hxj I'm not sure how to redistribute them fairly, but I was thinking that I could at least pass them out at my local store…
Otherwise, you're "stuck"; be open about it (as you are), and use them or not. I wouldn't hold it against you either way, personally.