Earlier quoted context omitted.
I’m guessing they be planning on offering their services to carry out said de-orbit. Lobbying for regulation mandating a service you provide is a pretty tried and tested business model. Every company IT audit I’ve ever had the pleasure of participating in works the same way.
The most efficient way to de-orbit the satellite is to design it with de-orbit capability built in. Satellites already have maneuvering thrusters with propellant and/or "kicker" stages to maneuver them in their destination orbit. De-orbiting capability is just some extra delta-v onboard, and a de-orbit maneuver coded into the flight computer. "Space-tug" like services from a third-party would be vastly more expensive…
It's not "just" some delta-v, it's the same amount of delta-v as the original perigee kick. Most satellites get their perigee kick from a booster stage from their launch vehicle that separates from the satellite and de-orbits.
Every gram of mass of fuel and engine on a satellite is a gram less of payload.